Sir Paul told the Today programme that the idea for Meat Free Monday came came about “with the UN saying that livestock is a bigger demon to global warning than the whole of the transport industry put together. This wasn’t coming from a vegetarian society but the UN”.
“So I wrote to Gordon Brown, the heads of countries and asked them what they thought of the idea. Since then it has caught on…. It’s not a veggie idea, it’s a planet idea.”